Over the past years, social media networks, such as Facebook, Pinterest, Twitter, or LinkedIn, have grown immensely in popularity. The sheer amount of members that use these networks on a daily basis and the immense raw potential yet to be explored has made it easier for online marketers to harvest the power of social media to their advantage.
There are two ways in which one can use social media as a marketing technique and we offer you both.
Direct Social Media Marketing
Profiles on social networks are usually very detailed, containing a myriad of information marketers can use to target their advertisements. Information such as age, gender, marital status, job title, education, taste in music, books, or movies, can help marketers better direct their advertising strategies.
The leading social networks, such as Facebook, Twitter, MySpace, Bebo, or LinkedIn, provide you with advertising platforms that allow marketers to use the info shared by members in order to select a target audience whose interests match the advertisements.
Such advertising platform can become extremely powerful tools, in the hands of an expert. However, if you are not familiar with the ropes of social media marketing, using them properly might be a bit challenging.
SEO Web Consultant has an extensive experience with social media and advertising platforms, an expertise which we will use to come up with high quality marketing campaigns that will make your business stand out in front of the perfect target audience.
In other words, we can create exceptional campaigns that are visible to the right type of people.
Customer Engagement Techniques
Social networks are much than a place where members can hang out socially; they provide an environment for businesses to engage customers and to create a strong relationship with them, which is not something they could achieve through traditional marketing techniques.
There are several steps a marketer has to take in order to engage customers via social media marketing.
- Create an online presence. Giving its five year experience in the field, we have all the tools you need to establish your presence on social networks. We will focus not only on portraying your business in a favorable light, but also on creating content that draws in clients. Depending on your specific requirements, we can come up with anything from blogs and web pages to complex applications.
- Draw in people. SEO Web Consultant has all the tricks of the trade that can help you generate traffic for your business, as well as to create a network of leads you can regularly interact with.
- Engage your customers. Once you have gathered a decent amount of followers on your social network accounts, you have to start building a relationship with them. Share your business news, special offers, events, or anything else you want. This type of marketing is much more lucrative than traditional advertising, because your followers have already expressed their interest in your business by liking your page in the first place.
Whatever your social marketing needs may be, SEO Web Consultant is here to cater to them.