Like votes are to an election candidate, so are links to a website. They at as an endorsement to that site and are proof of its popularity and reputation. Search engines determine the ranking of your website based on the number of links your site has with others. Whether you’re building up a new site or expanding your old one, your main concern should be to build up links with other websites.
Link building is not easy at it may seem. Recently, a large number of sites have been penalized owing to spammy link building activities. This is mainly due to change in Penguin, which is the indexing algorithm used by Google. To avoid falling into the same predicament, we suggest you let the professionals help you. You can rest assured as these professionals understand Google’s new methods very well and will have the links expanded in no time.
These are some faulty techniques that may result in severe penalties for your website:
- Back links from inappropriate sites
- Software link-building
- Spun article submission
- Blasts of links
- Link networks that are paid
As opposed to these, here are some things that should be considered:
- Appropriately placed
What sites can I link to?
In case of SEOs there are various factors to consider when you choose the websites that you could use for your link building purpose. It is much better to get a link from a reputable and trusted website rather than being endorsed by a low-ranking website without any reputation. You must be very careful because, if by any chance your site gets links to a spam site the search engines will tag your site as spam as well.
Another important factor to consider is the relevance or significance of the websites you are linking to. If those websites fall into the same category as your sites and use keywords similar to yours, you will be able to get a higher ranking by the search engines rather than if you link to sites of varied categories and topics.
How can I find good sites to link to?
Link building never really stops. It is an ongoing process. Thus, it can be a very challenging and time-consuming process. Over a period of time links begin to lose their value and so to reap the benefits of your search engine optimization it is important to continue building new ones.
There are various ways to build up links with other websites. Every business must find a way that is most suitable to it.
Here are some things you can do to find good links for your site:
- Submit your site to online directories
- Interact personally with the website owners
- Pay for listings
- Create interesting and convincing content to attract the good quality trustworthy sites.
If you find some other methods that you feel suit your needs, you can go ahead and use those too!
Link building has a huge role to play when it comes to increasing your search engine ranking and the amount of traffic your experience. It improves your visibility, enhances awareness about your business, helps you create new networks and overall improves your reputation among other business.
At SEO Web Consultant, we study search engines and their methods of indexing on a regular basis. Our strategies are in accordance to the newest SEO requirements. When you use us to build up your links, we customize our strategy to fit your business needs and goals.